Friday, April 16, 2010

#130 COMMENT/ (revised 6/3) "harvesting the virtual farm"





Harvesting the virtual farm





“Farmtown is addictive as crack”


Farmtown and Farmville are among a group of virtual online games sweeping the planet. Coupled with Facebook, farmtown has shot to the top of the most popular facebook games, with 100 million members worldwide and 50% of the members returning to play each every day! Farmtown and Farmville moves in many every changing directions from the crops to the animals to the kitchens. These games are an active and exciting soclal networking tool for millions of users.

Online users tend to their plots, seed, harvest, and sell their crops. These “farmers” interact with other farm “buddies”. They earn coins for their harvest and trophies for their successes.


The 746 store network of green garden gates has partnered with Facebook and the companies of Farmtown and Farmville to move from the virtual to the reality of gardening. When the members are ready to actually dig in the dirt, green garden gates are there to help. We have launched heavy promotional advertising on the Farmtown and Farmville pages


How will this work for green garden gates?

Gardeners and homeowners who “farm” start to recognize through our advertising the value of shopping with green garden gates and the nearest location to the member.


Our website is linked that gives a complete selection of plants, seeds and plant care supplies.

Whenever a plant is introduced to the farm, green garden gates will display promotions of that plant or group of plants with a special price for the members.


Members may purchase those plants and products online and have them directly shipped to the home. (when large plants are purchased, they are shipped to the nearest green garden gates location. We will deliver to the home or they can be picked up at the store.)


The virtual “coins” earned by the members are recognized for special discounts on the purchase of plants and products at any green garden gates store. Trophies awarded in the games are given extra discount consideration in purchasing at our stores. Facebook has provided a pathway to view coins and trophies earned by the customer through our cash register systems. The farm gamer never gives up his coins in this transaction. The coins are only used for special discounts.


Farm gamers are given farmtown the farmville cash for products purchased at green garden gates. They may use this cash to purchase additional items from the company.


How do you connect with the game at the stores?


During the active gardening seasons, farm “gamers” are visible at our stores to explain the games to our customers. A special area is set aside with Farmtown banners and other merchandise provided by our vendors.


Are there special products and plant that are marketed as “farmtown”?

Yes we have contracted with growers and suppliers to produce an entire line of “farmtown” products.